If you’ve been around the baby game for any length of time, you’ve probably heard of Buckle Me Baby Coats. This innovative product is designed to keep your child warm and secure while in the car. It’s a coat with a zipper that allows your child to be buckled in with ease. The coat also has openings where the child’s car seat harness can fit through.
Buckle Me Baby Coats is a company founded by New Hampshire mom Dahlia Rizk. She patented the idea of the coat which enables your child to stay warm while buckling in with ease. You can find these jackets in sizes for babies all the way up to toddler five. These coats are designed to be used in the car, but they can also be worn outside. Their main function is to make life easier for parents.
Before launching Buckle Me Baby Coats, Rizk worked for Choice Counseling of Londonderry for 15 years. In addition to working with children, she developed her own line of baby clothing which she had sold for over $700,000 in just three years. After her success, she decided to launch her own business. A successful Kickstarter campaign helped her get started. However, she faced some challenges in terms of manufacturing and compliance with safety regulations. Ultimately, she moved production to China.
As it turns out, the company has managed to pull off the feat of selling the most coats in the most profitable month. They have been able to generate a hefty $6 million in annual revenue in 2022. By May of that year, the net worth of the company was estimated at over two million dollars. And in the grand scheme of things, that’s not bad. With an estimated sales volume of 20,000 units in its first year, the company has earned its share of industry accolades.
There’s no doubt that the company has succeeded in creating a truly innovative product. In fact, the company’s mission statement is to provide a coat that helps keep every cold climate kid toasty and safe while buckling up. That’s a bold claim, but the company has done its research and found the right blend of material, thickness, and design to make that happen. Among other things, the company has earned a Product of the Year award from Creative Child Magazine in 2021. Despite a tough start, the company has been on an upward trajectory.
One of the reasons for this is the company’s marketing strategy. From its eponymous website to a partnership with Amazon, the company has a variety of ways to promote itself. For instance, the company offers a free $20 coupon for trade-ups to the first 100 people who purchase a Buckle Me Baby Coat. On top of that, the company donates coats to local charities.
Of course, the bucket list has to include the company’s appearance on Shark Tank. At least once a week, Rizk and her Buckle Me Baby coats appear on the show.