Busy Baby Mat is a silicon place mat that keeps baby toys and accessories off the floor. It uses a suction cup system to hold them in place. The mat also has tethers that connect the toys to the mat. This allows them to stay within reach while helping parents maintain their hygiene.
Beth Fynbo invented the mat after becoming a mother for the first time. She was having difficulty finding a way to keep her babies’ toys off the floor. After meeting a friend at a restaurant, she searched the Internet for a solution. Once she found the Busy Baby, she had the idea of turning her invention into a product. When she was able to find the funding she needed for the project, she pitched it on Shark Tank.
In the end, the product did not get funding from the show. However, Busy Baby Mat continues to be an extremely successful business. The company’s sales have increased to nearly $5 million. They have also added several new products to the product line. Some of the most recent products include a teething spoon and a mini mat.
Before the show, Fynbo worked for Dick’s Sporting Goods in Woodbury, Minnesota. Her brother Eric, a fellow army veteran, had been working for Dick’s as a store manager. He decided to quit his job in 2021 and join Busy Baby as vice president of operations.
As Busy Baby Mats are made from household products, the company faced potential risks. It also was unsuccessful in a Kickstarter campaign. Still, the product has received positive feedback from backers. Even Forbes Magazine rated it as the “best gift for babies and toddlers.”
As for the Sharks, they are Daymond John, Kevin O’Leary, Lori Greiner and Robert Herjavec. Each has a stake in the company. But Fynbo refused to give up more than 15 percent of her company. She said she would go on Shark Tank one day.
The Busy Baby Mat is sold online and in retail stores. Its net worth may be as high as $1.5 million. Considering that it has already been a hit with the public, it is possible that it will continue to grow in the future.
Since its debut on Shark Tank, Busy Baby has added numerous types of products to its line. Now, the owner is planning an order fulfillment party. On March 6, she will pack and ship orders to Amazon.
In addition to her work at Busy Baby, Fynbo has a day job with a medical distribution company. Both of her sons serve as constant inspiration for the project. One of the children, Olyn, is now the main product tester.
Fynbo said she is still considering adding more products to the line, and she is focusing on developing a mini mat that can fit compact high chairs. She plans to release a new product this summer.
The Busy Baby mat has been extremely popular with parents. In fact, the company has helped prevent the spread of germs and other illnesses to newborns and infants.