EzPz, founded by Lindsey Laurain, is a children’s meal product company. The company provides solutions for parents all over the world. They provide a variety of silicone products for baby feeding, including bowls, placemats, aprons, and spill-proof bowls for pets. EZPZ is also known for its colorful plate sets. Their products are sold in major retail stores, including Amazon and Nordstrom. In addition, EZPZ sells through 550 boutiques in the U.S., Europe, and Australia.
Laurain, who has three children under the age of three, started ezpz out of a personal need. She wanted to create a mat that would not tip and would also be toxin free. Linda was able to design a mat that is stackable and flexible. It also has good adhesive properties. Since its launch, ezpz has expanded its distribution to several international countries, and the company has already reached $10 million in sales.
Before founding ezpz, Laurain spent several years in corporate America as an administrator. After the birth of her first child, she became frustrated with the lack of a product that solved the feeding problem. However, it wasn’t until she had her own baby that she decided to develop a product for her own family’s needs.
After the launch of her product, Laurain turned to Shark Tank to increase her business’ exposure. She asked for $1 million in exchange for a 5% stake in her company. Kevin O’Leary offered her a deal, but she declined. This rejection is the catalyst for a lot of social media commentary and fallout.
After the Shark Tank episode, ezpz enjoyed a massive surge in social media awareness. As a result, the company had a $1.5 million sales figure within the first few weeks after the appearance. By the end of the year, ezpz’s sales had hit the $10 million mark. During this time, the company had a $140 thousand profit. At this point, the company’s valuation was estimated to be $20 million.
Currently, ezpz is a company of 2-11 employees. Besides being sold on Amazon, EZPZ is distributed in 90 buybuyBABY stores in the United States, and they have distribution rights for several European distributors.
EZPZ is a growing business, and they expect to reach $25 million in annual sales by the end of the 2020-21 period. The brand is sold in stores like Target, Bed, Bath, and Beyond, and Nordstrom. Although ezpz isn’t publicly traded, its net worth is two times its 2017 sales.
If the EZPZ net worth is based on predictions from its founder, Lindsey Laurain, then the company will be a multi-millionaire in a few years. Her initial target was to reach $10 million in sales by the end of 2016, but she has achieved this goal already. EZPZ is currently projected to make over $25 million by the end of the decade.
EZPZ has already expanded its product line to include Ono. The company has several new stores, including Nordstrom and Nordstrom Rack, which are selling EZPZ items. EZPZ is also in the process of creating a mini-cup.