As a well-known academic and motivational speaker, Gad Saad is an expert in marketing strategy. He has been featured in numerous television documentaries, magazines, newspapers, and podcasts. In addition to his professional achievements, he has also written several books.
Born in Beirut, Lebanon, Gad Saad was raised in the Canadian city of Montreal. The family relocated to Canada when the Lebanese Civil War broke out. While in Canada, the young man studied at McGill University, and earned a Bachelor of Science (B.Sc.) and a Ph.D. Later, he became a professor of marketing at Concordia University.
Professor Saad was the first to apply evolutionary psychology to marketing. He has published more than 75 scientific papers on consumer behavior. And he holds the Research Chair in Evolutionary Behavioral Sciences at Concordia University. Besides, he has been a visiting scholar at Cornell and Dartmouth universities.
Professor Saad is an associate editor of Evolutionary Psychology and guest editor of a special issue on potential futures of evolutionary psychology. He is also an advisory fellow of the Centre for Inquiry Canada. His publications have appeared in more than 600 media outlets worldwide.
Professor Saad has been awarded the President’s Media Outreach Award. This award is given to professors whose research receives the most global media coverage. Among the media outlets that have covered his work are the BBC, Associated Press, CBS, the Economist, Forbes, Huffington Post, and Time. Other media appearances include interviews with Sam Harris on his Making Sense podcast and on the Adam Carolla Show.
According to his own website, Professor Saad is earning between $1,500 and $9,000 a day. However, this figure is a bit vague. Currently, he earns between $19,000 and $79,000 a year from his blog. If this is the case, it is safe to assume that his overall income is around $54 million.
Professor Saad has been married for two decades. He has two children. A son, David, and a daughter, Sara, and a wife. Apparently, he and his wife have become romantic over the years. They have both fallen in love with each other.
During his time at Concordia, Gad Saad has been named Newsmaker of the Week five times. Also, he was named Research Communicator of the Year, International. Some of his articles have been published in magazines like The Economist, Chatelaine, and the Huffington Post. Despite being a prominent public intellectual, Professor Saad has remained completely silent about his personal life.
Professor Saad has a YouTube channel that has accumulated over 22 million views since early 2021. He writes a blog for Psychology Today. Besides, he also has his own official social media accounts. On Twitter, he has more than 16,000 followers.
Professor Saad has a large number of sources of income, including his blog and YouTube. Depending on how much time he invests in his work, he can gain a substantial amount of money. Additionally, he has his own merch line. But his primary source of income is his psychiatric practice.