The Lug Bug is a product that has been designed to make carrying baby safer. It is an ergonomically designed handle that helps alleviate shoulder and back pain that is often experienced by parents when carrying their children. Designed to fit any single-handle baby carrier, it was created to help alleviate the discomfort that can come from carrying a baby in a traditional car seat.
The idea for the handle began when Nathan Day was a first-time father. His arm dislocated when the car seat he was using hit his back, causing him to dislocate his shoulder. Instead of allowing his son to suffer from chronic pain, he invented the LugBug.
He then sought the help of Shark Tank investors and secured a $300,000 investment. This investment gave him 10% equity in the company. With the support of the investors, he developed a new product to make carrying a child safer. Eventually, he expanded his line of apparel to include eco-friendly clothing.
The Lug Bug has been a favorite of both mothers and veterans. Its ergonomic design means that it keeps the arms in a comfortable, perpendicular position. When a baby is carried in the conventional way, the shoulders, elbows, and wrists are subject to strain. Consequently, it is easy for a person to dislocate an arm, which can lead to serious injury.
The LugBug was developed by Nathan Day, a first-time dad who was looking for a solution to an uncomfortable and dangerous position that he found himself in while carrying his newborn baby. After his idea was validated, he started his own company and patented his invention. In the year before the appearance on Shark Tank, he had already secured $198,000 in sales.
In the season of Shark Tank, Day presented the concept of the LugBug to the Sharks. His pitch included figures and testimonials from customers who purchased the product. The Sharks were supportive, but they weren’t impressed with his business acumen. They were concerned about his decision to invest in the product and to pursue patents prior to sales. However, most of them convinced him not to negotiate.
The Shark Tank investor is worried about Day’s decisions to invest so much in the product, which has yet to sell. While Day does have a 100% money-back guarantee, he may have some inventory issues. Although the LugBug is sold on the company’s website and on Amazon, it has been out of stock for months.
Although the LugBug was not able to garner any financial benefits during the show, the publicity helped boost sales of Xero Shoes. In the first week of the show, 2,500 people ordered a pair. Several days later, the USA Artistic Swimming signed Xero as an official footwear partner.
As of this writing, the LugBug has a net worth of at least a couple of million dollars. But, it has been a long road for Lugbug to reach this point. His parents were not rich in the past. For the most part, he has worked at a clothes business before finding his success. A college degree has helped him progress professionally.